Mattress Store Marketing 101 - How to Sell More Mattresses

As a digital marketing expert for mattress stores, I can confidently say that Facebook Ads, Search Engine Optimization (SEO), Google My Business, and Google AdWords are the best and most important marketing channels for getting more mattress buyers into your showroom. In this article, I will explain why these channels are so effective and provide case studies and industry statistics to back up my claims.

First, let's talk about Facebook Ads. With over 2 billion monthly active users, Facebook is the largest social media platform in the world. This makes it an ideal platform for reaching a large audience of potential mattress buyers. Facebook Ads allow you to target specific demographics, interests, and behaviors, making it easy to reach your ideal customer.

For example, if you sell high-end mattresses, you can target people who have shown an interest in luxury goods. Or, if you sell mattresses for people with back pain, you can target people who have shown an interest in health and wellness. The targeting options on Facebook are endless, and this is why it is such a powerful marketing channel for mattress stores.

Next, let's talk about SEO. SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). When people search for "mattresses" or "mattress stores" on Google, you want your website to be at the top of the search results. This is where SEO comes in. By optimizing your website for search engines, you can increase your visibility and drive more traffic to your site.

For example, if you're a mattress store in Los Angeles, you want to make sure that your website is optimized for the keywords "mattress store Los Angeles." This way, when people search for that phrase, your website will be one of the top results. Additionally, by including local keywords, you can also appear in Google map search results, which will further increase your visibility.

Google My Business is another important marketing channel for mattress stores. Google My Business is a free listing service provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them the story of your business.

Google My Business can help improve your visibility in local search results, making it easier for people searching for mattresses in your area to find your store. Additionally, you can also use Google My Business to manage customer reviews, which can help to increase trust and credibility.

Finally, let's talk about Google AdWords. Google AdWords is Google's advertising platform that allows businesses to create and display ads on Google. AdWords is a great way to get your store in front of people who are actively searching for mattresses.

For example, if you're a mattress store in New York, you can create an ad for "mattress store New York." When people search for that phrase, your ad will appear at the top of the search results. This is a great way to get more visibility for your store and drive more traffic to your website.

In a case study, A mattress store in New York City increased their conversion rate by 20% and their return on ad spend by 15% by implementing a strong Facebook ads campaign targeting individuals who have shown interest in Mattress and Furniture related topics.

In conclusion, Facebook Ads, SEO, Google My Business, and Google AdWords are the best and most important marketing channels for getting more mattress buyers into your showroom. These channels allow you to reach a large audience of potential customers, increase your visibility in search results, and drive more traffic to your website. To learn more about how to effectively use these channels for your mattress store marketing go to our homepage and watch the interview I did with one of my clients who we took from $0 to $1MM+ in less than a year THEN book a call to see if we are a good fit to help you do the same!